Authenticity is the king, and so as the Influencer marketing concept. It is the ability to convince, engage, and promote for brands in an authentic and real way.
Being real is one of the most effective methods that make people engage. That’s why most of us love watching TV reality shows, which was popular earlier. As we live in the innovation era, social media substituted the addiction of TV reality shows. And since then, the term “influencer marketing” emerged.
But what is the one common thing about Influencer marketing and TV reality shows?
Both address one psychological note the “social comparison theory”. The theory explains how people evaluate their own opinions and abilities in comparison to others. This in return may reduce the feeling of uncertainty about viewing the self.
So, why brands today use influencer marketing?
– Contagious
Brands work on “Contagious “content, or in other words “viral “. Thought Leadership is one of the most contagious viral content. It builds a good reputation for your company and gives your brand the perfect exposure rate.
– Storytelling
People always engage with whatever is humane, and address their emotions, especially if narrated by a trustworthy person. Storytelling gives a great incentive for users to share, comment, and express their opinion.
– Instant Feedback
Whether positive or negative feedback, it became a necessity to listen and monitor your brand. You should know how your target customers evaluate your product through “Influencers live videos”.
How can you start with Influencers marketing plan?
– Just like your brand, try to dig for some analysis about the most influential people in your brand field.
– Set goals and Objectives.
– Ask yourself: do they match my mission and vision criteria?
– How often shall they speak about your brand?
– Do you need just one or two influencers to create an engaging story?
– Most importantly BuzzStream Discovery will help you find a list of Influencers marketers by searching with a certain term.
Finally,
As Simon Mainwaring says “For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.”