Design Thinking: Innovative approach to the customer’s journey

They were right when they said, “All ways lead to Rome”. “All Ways “in our era mean “ Design Thinking ”.

Design Thinking is the brand-new trend that most of the great brands apply to their businesses to achieve outstanding results, especially when it comes to innovation techniques.

Innovation is the word that can best describe our era. Brands are developing various techniques to keep up their place in the market. Going through AL, and VR technologies, brands have to keep up one to one relationship with their customers.

But shall it take the old-fashioned business approach?

No. Here comes “the design thinking method”.

So, what does “design thinking “mean?

Simply, Design thinking is a strategy for innovation. Great brands like Apple, Nike, and Coca-Cola achieved outperformed results using “Design Thinking “strategy.

Steve Jobs described the design as “it’s not just what it looks like and feels like. The design is how it works.”

Then, how could you apply “Design Thinking “in your business?

Gone the days with the plan according to your brand vision, now is the time for the innovation, imagination, creativity, and thinking 360 out of the box.

Here are 5 steps of applying “Design Thinking “in your business or organization model.

–          Ideas Factory

Let your brand go. Dream up an idea, and manufacture loads of them along with your team. Go for unusual mind destinations, and treat each as new opportunities.

–          Human Empathy

Test if your brand speaks to your customer, his needs, behaviors, and lifestyles. Also, decide how strong is the connection between your brand, and your customer.

–          Experimentation

If you never try, you will never know.  You shall bear in mind that some ideas may succeed, boom, or fail. You have to give each word the right action to deal with.

–          Collaborations

Without your team’s collaboration, you may experience hard times. You may also leave your idea as primary as it is. But ideas grow with other people opinions’.

–          Experience Focused

Lastly, here comes the ideas filtration process where you can stick to one idea that could address your customer; knowing that this idea could be customized or edited later on to match the continuous demand of the #H2H or Human to Human marketing.

Eventually,

Innovation is art. Innovation does not require a designer, you only need to get out of your brand-customer zone. And if you need to know more about “Design Thinking “, Check this course on LinkedIn  https://goo.gl/X35t58