“We think that you should just be able to message a business in the same way that you message a friend.”- Mark Zuckerberg
Back in Time: April 12, 2016. San Francisco
Mark Zuckerberg announced his new vision of delivering innovation through Chatbots using his Top used application “Facebook Messenger”.
But Firstly, what does the word “Chatbot” mean?
A chatbot is an innovative computer-based application. It generates smart and tailored conversations with humans based on their needs.
Secondly, what is the importance of a chatbot?
1- Mobile Optimized
Both Marketers and Developers could benefit from it in terms of UX, and getting better insights.
2- Consistent Brand Voice
Brand voice conveys your brand message. So, it is important to use one single brand voice through all your business mediums, and social media platforms.
3- Real-Time Analysis
As mentioned earlier, chatbots provide your brand with effective insights as it generates answers through quick surveys that the user fills to know more about his needs, and desires.
4- Ensure Customer Satisfaction
The customer always comes first. As a result, brands shall develop more innovative ways to reply to their customers in no time which in return will reflect on the brand revenues and reputation.
Thirdly, here are 3 famous brands that used chatbots
Pizza Hut
Pizza Hut’s vision is to make the ordering process as easy as possible for their customer. Facebook Messenger users can interact with Pizza Hut through their personal account, and get insights to their previous meal.
Uber
Need a ride? Now you can connect with your Facebook Messenger account, and start an instant conversation with Uber chat bot.
Sephora
Sephora can collect women data through sending a quick quiz to fill in order to satisfy their needs and get better insights.
Finally,
Chat Bots are the new trend that unites developers, and marketers, and in order to know more about the innovation technology, do not miss #messengerchallenge, and get more info through the Official Facebook group link: https://fb.me/messengerchallenge